CPG:
Torque Drives Brand
Awareness Lift

Business Challenge

A home improvement solutions company wanted to drive awareness across the M18+ audience with a skew towards construction, home improvement, and DIYers.

 

 

 

Strategies

  • Audience Targeting allowed the Torque Engine to glean many demo, behavioral, contextual, device, and domain placement insights throughout the flight that allowed us to optimize and execute towards a successful campaign.
  • Geo-Location Targeting hardware stores such as Home Depot, Lowes, True Value, and Menards.
  • Cross-screen Remarketing generated awareness by reaching the most qualified audience.

CPG: Torque Drives Brand Awareness Lift

Business Challenge

A home improvement solutions company wanted to drive awareness across the M18+ audience with a skew towards construction, home improvement, and DIYers.

Strategies

  • Audience Targeting allowed the Torque Engine to glean many demo, behavioral, contextual, device, and domain placement insights throughout the flight that allowed us to optimize and execute towards a successful campaign.
  • Geo-Location Targeting hardware stores such as Home Depot, Lowes, True Value, and Menards.
  • Cross-screen Remarketing generated awareness by reaching the most qualified audience.

Outcomes and Result

Brand safety metrics were measured through IAS for viewability, fraudulent traffic, and white list verification. Mobile garners a very high click through rate generally associated with accidental clicks, but because of our high engagement we’re confident this campaign delivered to a fraud-free and highly targeted audiences. This campaign saw:

1.6%  CTR

72.8%  Completion Rate on Skippable Inventory

85%  Viewability

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