CPG:
Torque Drives Brand
Awareness Lift
Business Challenge
A home improvement solutions company wanted to drive awareness across the M18+ audience with a skew towards construction, home improvement, and DIYers.
Strategies
- Audience Targeting allowed the Torque Engine to glean many demo, behavioral, contextual, device, and domain placement insights throughout the flight that allowed us to optimize and execute towards a successful campaign.
- Geo-Location Targeting hardware stores such as Home Depot, Lowes, True Value, and Menards.
- Cross-screen Remarketing generated awareness by reaching the most qualified audience.
CPG: Torque Drives Brand Awareness Lift
Business Challenge
A home improvement solutions company wanted to drive awareness across the M18+ audience with a skew towards construction, home improvement, and DIYers.
Strategies
- Audience Targeting allowed the Torque Engine to glean many demo, behavioral, contextual, device, and domain placement insights throughout the flight that allowed us to optimize and execute towards a successful campaign.
- Geo-Location Targeting hardware stores such as Home Depot, Lowes, True Value, and Menards.
- Cross-screen Remarketing generated awareness by reaching the most qualified audience.
Outcomes and Result
Brand safety metrics were measured through IAS for viewability, fraudulent traffic, and white list verification. Mobile garners a very high click through rate generally associated with accidental clicks, but because of our high engagement we’re confident this campaign delivered to a fraud-free and highly targeted audiences. This campaign saw:
1.6% CTR
72.8% Completion Rate on Skippable Inventory
85% Viewability
COPYRIGHT 2018 | VIDEO TORQUE
COPYRIGHT 2018 | VIDEO TORQUE