QSR:
Beats Industry Standards for Completion Rate
Beats Industry Standards for Completion Rate
Business Challenge
Video Torque was tasked to run a campaign for a restaurant chain. The challenge was to create a cohesive video campaign serving ads to lower-income, male consumers in southern states around lunchtime.
QSR: Beats Industry Standards for Completion Rate
Business Challenge
Video Torque was tasked to run a campaign for a restaurant chain to promote a new menu item. The challenge was to create a cohesive video campaign serving ads to lower-income, male consumers in southern states around lunchtime.
Strategies & Process
Connected TV: Our overall Completion Rate was 97% which served 298,960 impressions.
Facebook Video: We served a total of 1.5 MM impressions on Facebook, hitting a Completion Rate of 87%.
Pre-Roll: Our overall Completion Rate was 82% and we served a total of 1.2 MM impressions.
Mobile Formats: Mobile Interscroller, Full-Screen Mobile Rich Media viewability averaged 92%.
Outcome
With success like this, The Torque Engine proved to be the strongest performing partner regarding exposure time, ad engagement rate, and viewability.
COPYRIGHT 2018 | VIDEO TORQUE
COPYRIGHT 2018 | VIDEO TORQUE