Ticket Sales:
Awareness Play for
Concert

Business Challenge

A summer concert in New York utilized Video Torque’s targeting capabilities to raise awareness and drive ticket sales.

With a tight timeframe and many seats to fill, Video Torque had to find the niche market and drive results before the event.

 

 

Strategies

 

 

  • Video Torque served :15 and :30 sec video ads on premium Site list of brand safe apps and websites.
  • As the campaign garnered awareness, Video Torque, launched a remarketing campaign leveraging display ads, to further drive consumers down the purchase funnel.
  • Through heavy optimizations such as geo-fencing, audience targeting, time of day, device, etc. Video Torque was able to decrease the CPA by 5.3x from the launch date to the premier date.

Ticket Sales: Awareness Play for Concert

Business Challenge

A summer concert in New York utilized Video Torque’s targeting capabilities to raise awareness and drive ticket sales.

With a tight timeframe and many seats to fill, Video Torque had to find the niche market and drive results before the event.

Strategies

  • Video Torque served :15 and :30 sec video ads on premium Site list of brand safe apps and websites.
  • As the campaign garnered awareness, Video Torque, launched a remarketing campaign leveraging display ads, to further drive consumers down the purchase funnel.
  • Through heavy optimizations such as geo-fencing, audience targeting, time of day, device, etc. Video Torque was able to decrease the CPA by 5.3x from the launch date to the premier date.

Outcome

Through heavy optimizations such as geo-fencing, audience targeting, time of day, device, etc. Video Torque was able to decrease the CPA by 5.3x from the launch date to the premier date – delivering a $3.17 ROAS! Needless to say, we packed the house.

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COPYRIGHT 2018 | VIDEO TORQUE

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