Retail:
In-Store Sales Grow
2x with Video Influence

Business Challenge

After experiencing plateaued in-store sales, a high end shoe company used Video Torque to increase in-store traffic. The client, cautious and new to the video space, wanted to attribute each sale to determine ROI.

 

 

 

Process

To get people through the door, we drew a geo-fence around the store and applied Prospecting Techniques:

  • Behavioral and Audience Data Prospecting
  • Keyword Search Term Prospecting
  • CRM Onboarded Data Prospecting

We leveraged consumer shopping behavior, location and demographics with these strategies to serve video ads on mobile apps and web.

In-Store Sales Growth By 2x Powered By Video

Business Challenge

After experiencing plateaued in-store sales, a high end shoe company used Video Torque to increase in-store traffic. The client, cautious and new to the video space, wanted to attribute each sale to determine ROI.

Strategies

To get people through the door, we drew a geo-fence around the store and applied Prospecting Techniques:

  • Behavioral and Audience Data Prospecting
  • Keyword Search Term Prospecting
  • CRM Onboarded Data Prospecting

We leveraged consumer shopping behavior, location and demographics with these strategies to serve video ads on mobile apps and web.

Outcome

77% of in-store purchases are influenced by digital advertising. So it’s no secret the shopping experience has evolved to become a true blend of online and offline. We used an offline attribution study partner to measure the results and found that after the test period, sales increased 200%. The Torque AI Engine produced results by optimizing the campaign to reach highly qualified customers at a hyper-local level.

COPYRIGHT 2018 | VIDEO TORQUE

COPYRIGHT 2018 | VIDEO TORQUE

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