Retail:
In-Store Sales Grow
2x with Video Influence
Business Challenge
After experiencing plateaued in-store sales, a high end shoe company used Video Torque to increase in-store traffic. The client, cautious and new to the video space, wanted to attribute each sale to determine ROI.
Process
To get people through the door, we drew a geo-fence around the store and applied Prospecting Techniques:
- Behavioral and Audience Data Prospecting
- Keyword Search Term Prospecting
- CRM Onboarded Data Prospecting
We leveraged consumer shopping behavior, location and demographics with these strategies to serve video ads on mobile apps and web.
In-Store Sales Growth By 2x Powered By Video
Business Challenge
After experiencing plateaued in-store sales, a high end shoe company used Video Torque to increase in-store traffic. The client, cautious and new to the video space, wanted to attribute each sale to determine ROI.
Strategies
To get people through the door, we drew a geo-fence around the store and applied Prospecting Techniques:
- Behavioral and Audience Data Prospecting
- Keyword Search Term Prospecting
- CRM Onboarded Data Prospecting
We leveraged consumer shopping behavior, location and demographics with these strategies to serve video ads on mobile apps and web.
Outcome
77% of in-store purchases are influenced by digital advertising. So it’s no secret the shopping experience has evolved to become a true blend of online and offline. We used an offline attribution study partner to measure the results and found that after the test period, sales increased 200%. The Torque AI Engine produced results by optimizing the campaign to reach highly qualified customers at a hyper-local level.
COPYRIGHT 2018 | VIDEO TORQUE
COPYRIGHT 2018 | VIDEO TORQUE