CPG:
Torque Drives Brand
Awareness Lift

Business Challenge

One of the largest consumer packaged goods companies teamed up with Video Torque to increase brand lift and sales.

Goals:

  • To show brand lift by an offline study of at least 11% in store versus the control group
  • To drive a completion rate of at least 80%
  • To drive a CTR of 1.2% to ensure viewer engagement

Strategy

To engage customers, we combined The Torque Engine, with custom contextual Grapeshot segments to optimize and drive engagement with target consumers.

 

 

 

 

Increased National Share of Market for a CPG

Business Challenge

One of the largest consumer packaged goods companies teamed up with Video Torque to increase brand lift and sales.

Goals:

  • To show brand lift by an offline study of at least 11% in store versus the control group
  • To drive a completion rate of at least 80%
  • To drive a CTR of 1.2% to ensure viewer engagement

Strategy

To engage customers, we combined The Torque Engine, with custom contextual Grapeshot segments to optimize and drive engagement with target consumers.

Outcome & Results

We ran a Brand Study focusing on purchase intent amongst the competitors brands and saw this particular brand under this CPG company’s umbrella generated the highest sales growth amongst all the brands in 2017 (5%).

By leveraging mobile geo-location targeting, Video Torque was able to drive consumers down the purchase funnel from the time they leave their house to the moment they are in store.

COPYRIGHT 2018 | VIDEO TORQUE

COPYRIGHT 2018 | VIDEO TORQUE

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